An air charter website that search can find
Fliteline's website moved to Webflow in early 2024, rebuilt around its services, the sectors it serves and an aircraft directory fed from its operations system. Search visits grew 27 times, from about 176 a month to about 4,794 a month across 2025. In 2026 it is rebuilt again, on Fliteline's own design system.
- Client
- Fliteline
- Built
- The website, twice
- Platforms
- Webflow, then Next.js
- Pages in Google
- 47 to 411
The old site said less than the business does.
The problem. Fliteline's old website was out of date, did not match the new logo, and did not say what Fliteline does or how it works. For a broker whose work is hard to explain, that left a buyer to guess.
The approach. We finished the identity the previous agency had started and made the website its first piece: moved to Webflow, rebuilt around Fliteline's services and the sectors it serves, with an aircraft directory fed from its operations system, and written in a voice that explains the work plainly.
The 2026 site, on Fliteline's own design system.
In 2026 the site moves again, to Next.js on Vercel and Supabase, built on a design system of Fliteline's own: its type, its colours and the stepped mosaic that joins one section to the next.
What search made of it.
Fliteline's search visits and ranking pages, from the year before the Webflow site to the end of 2025. Both lines climb once the new site is live in early 2024.
See the figures as a table
| Month | Search visits a month | Pages ranking in Google |
|---|---|---|
| Jan 2023 | 104 | 34 |
| Feb 2023 | 113 | 36 |
| Mar 2023 | 106 | 38 |
| Apr 2023 | 102 | 37 |
| May 2023 | 107 | 36 |
| Jun 2023 | 164 | 52 |
| Jul 2023 | 223 | 54 |
| Aug 2023 | 223 | 54 |
| Sept 2023 | 202 | 51 |
| Oct 2023 | 220 | 47 |
| Nov 2023 | 240 | 51 |
| Dec 2023 | 221 | 53 |
| Jan 2024 | 193 | 47 |
| Feb 2024 | 229 | 178 |
| Mar 2024 | 391 | 277 |
| Apr 2024 | 545 | 233 |
| May 2024 | 849 | 288 |
| Jun 2024 | 1,754 | 330 |
| Jul 2024 | 1,768 | 347 |
| Aug 2024 | 1,873 | 352 |
| Sept 2024 | 2,559 | 356 |
| Oct 2024 | 3,882 | 367 |
| Nov 2024 | 4,057 | 374 |
| Dec 2024 | 3,960 | 382 |
| Jan 2025 | 4,517 | 378 |
| Feb 2025 | 5,899 | 363 |
| Mar 2025 | 4,856 | 363 |
| Apr 2025 | 3,643 | 361 |
| May 2025 | 3,838 | 367 |
| Jun 2025 | 4,316 | 374 |
| Jul 2025 | 5,192 | 377 |
| Aug 2025 | 5,199 | 389 |
| Sept 2025 | 5,641 | 384 |
| Oct 2025 | 4,762 | 356 |
| Nov 2025 | 5,128 | 410 |
| Dec 2025 | 4,540 | 411 |
What we built
The 2024 site on Webflow, then the 2026 site that replaces it.
- A Webflow site rebuilt around Fliteline's services and the sectors it serves
- Service and pillar pages written in the Fliteline voice
- An aircraft directory filled from the operations system through n8n
- Brochures to download, and a landing page for each white paper, wired to the CRM
- The 2026 site on Next.js, Vercel and Supabase: sector pages, guides, news and an aircraft guide
- A design system of Fliteline's own: colour, type, logo, mosaic, motion and social templates
Where it stands
From the year before the Webflow site to 2025, Fliteline's search visits rose from about 176 a month to about 4,794, some 27 times as many, and the pages ranking in Google went from 47 to 411.
The 2026 site builds on those gains: one clear page for each sector Fliteline serves, on Fliteline's own design system, with content structured for search engines and AI answers to read.
What we used
- WebflowThe 2024 site and its CMS
- n8nAircraft data from the operations system into the CMS
- FileMakerWhere the aircraft data lives
- Next.jsThe 2026 site
- VercelHosting, with a preview of every change
- SupabaseThe 2026 site's data
