Case study · Bascule Underwriting

One website for horse owners and the agents who sell to them

Bascule Underwriting's website, taken over in Webflow and rebuilt in Next.js with a Supabase CMS on the new brand: five lines of cover, claims, guides, the states Bascule writes in with an agent search, and a way in for agents.

Client: Bascule Underwriting
Built: Website and CMS
Stack: Next.js and Supabase
Before: Webflow

Two audiences, one site.

The problem. Bascule sells through independent agents, but horse owners are the ones who search, compare and ask their agent for a name. The site had to work for both: plain answers and quick routes for owners, and a reason for agents to write Bascule business.

The approach. We took ownership of the website and built it first in Webflow, connected to Bascule's systems. With the new brand we rebuilt it in Next.js, designed in Claude Design and handed over as code, with a Supabase CMS so Bascule's team adds its own pages, guides and news.

The 2026 site, on Bascule's new brand.

Rebuilt in Next.js with a Supabase CMS, on the design system: the hero, the lines of cover, the agent section, the states Bascule writes in and the guides.

basculeuw.com

Bascule Underwriting's website scrolling from the homepage hero through what makes Bascule different, its products, its figures, the section for agents, the map of states and its guides, to the footer

A way in for each audience.

Horse owners and agents want different things first. The switch gives each their own route through the same site.

For horse owners

Three things every horse owner should know.

Plain answers on cover and claims, and a quick route to a local agent.

01Underwriters who rideEvery underwriter has spent their life around horses, so you never have to explain a fetlock.
02One binder. The whole horse.Mortality, medical, surgical and farm cover placed together, not across three carriers.
03A claims desk, not a call centerAn in-house team that already knows your policy when you call.

What the site does

Built in Next.js on Vercel, with Supabase as the CMS, on Bascule's design system.

A switch between horse owners and agents, each with their own way through the site
Five lines of cover in one place: mortality, major medical, surgical, farm and ranch, and workers' compensation
The states Bascule writes in on a map, with a search for a local agent
A section for agents on PolicyHub: quote, bind and manage online
Claims, payments and agent sign-in a click from every page
Guides and news from the CMS, written and published by Bascule's team
Figures that count up and headlines that build word by word, kept still for anyone who prefers less motion

Where it stands

The new site is live at basculeuw.com on the 2026 brand, and Bascule's team adds its own pages, guides and news through the CMS.

It is the front door to the rest of the estate: the payment portal for policyholders, PolicyHub for agents, and PostHog measuring how both audiences use it.