Trusted by clients from global brands to local charities
Sound familiar?
Every platform says it's working. Your sales figures don't always agree.
Each ad platform counts its own conversions, the website analytics count something else, and the CRM rarely knows where a customer came from. So budget decisions get made on whichever number looks best.
The ad platform says it's converting. Sales hasn't noticed.
We can't tell which channel brings the good leads.
Our tracking broke when the cookie banner went in.
We report clicks because that's all we can measure.
Systems applied to the numbers
Follow every lead from the first click to the deal
When tracking and the CRM are joined up, each customer comes with their story: the ad, the article, the email and the page that finally made them get in touch. Add up those stories and you know which marketing earns its keep.
Where they came from
The first touch and every one after it.
What they became
A lead, an opportunity, a customer.
What they were worth
Revenue counted against the channel that found them.
How the measurement fits together
Each step depends on the one before it, so we agree the plan before any tracking goes in.
- 01Plan
Agree what to measure
The actions that matter and what each is worth.
then - 02Track
Set up the tracking
Tested properly before anything is reported.
Google AnalyticsPostHogwithin - 03Consent
Respect consent
A cookie banner that works and records choices.
joined to - 04Your CRM
Every lead keeps its source
From the first click to the deal.
counted in - 05Report
Report against revenue
Channels judged on the money they bring in.
What comes with a website, and what this adds
MidtonSales Analytics CRM & Portal
A modern sales intelligence platform, connecting FileMaker CRM data to interactive dashboards for pipeline forecasting and opportunity management.
Reporting dashboardsFileMaker
MidtonCustom Sales Pipeline Dashboard
We built a custom web-based sales dashboard that connects directly to FileMaker data, replacing an off-the-shelf CRM solution. The dashboard provides real-time pipeline visibility and performance tracking across all sales stages.
Reporting dashboardsFileMaker
What clients say about working with us
Extremely satisfied. The team are extremely responsive, flexible, fast, and precise in all areas. We started together with a small project, and have since expanded the SoW significantly after the service and talent we got. 10/10, would recommend.
William HillCEO, Bascule Insurance Services LLCWorking with Neptune has been an exceptional experience from start to finish. Their dedication, expertise, and swift execution in developing our system left me thoroughly impressed. The seamless communication and willingness to go the extra mile demonstrated their commitment to delivering excellence. Overall, my experience with Neptune has been nothing short of outstanding.
Jacquie FreearPurchasing Manager Neptune provided an excellent professional, knowledgeable service and offer exceptional value to any project. Thank you to Jordan and the Team.
Darren WilliamsProduct Owner, Solotech
Questions about marketing reporting
Usually Google Analytics and Search Console, PostHog for behaviour and funnels, and your CRM for what happens after the enquiry.
No. It needs years of spend data most growing businesses don't have. Tracing leads into the CRM answers the same question more directly.
Yes. We set up consent properly and track within it, so the figures are honest about what they can and can't see.
If your CRM can store where a lead came from, yes. If it can't, we'll show you what would need to change.