Neptune Digital

Lead generation tools people actually want to use

Nobody downloads the white paper any more. We build something your customer genuinely wants to use, a calculator, a planner or a configurator, and let that tool do the selling, with every enquiry landing in your CRM.

Start a conversation

Trusted by clients from global brands to local charities

The marketing is set up. The right buyers still aren't coming in.

Ads run, posts go out and the website is live, but there's nothing that gives a buyer a reason to hand over their details.

  • We get traffic, but hardly anyone fills in the form.

  • Our enquiries arrive with no idea what they actually want.

  • Everyone in our market offers the same downloadable guide.

  • Sales spend their time qualifying people who were never going to buy.

Lead tools that sell, by industry

Each one designed with the marketing team, then wired straight into the CRM. Whatever your industry, there's a tool your ideal customer would thank you for.

  • A carbon-cost calculator

    For a B2B travel company: every run surfaces the buyer, their travel volume and their sustainability pressure, straight into the CRM as a scored lead.

    B2B travel

  • A flight route planner

    Prospects price real private charters in seconds. Instead of a form fill, the broker receives an enquiry with aircraft, route and budget attached.

    Air charter

  • A rug guide by forecast

    Tells horse owners when to change their horse's rug, from their location and the forecast, so they keep coming back to the insurer.

    Insurance

  • A 3D product designer

    Prospects design and spin their product in the browser; enquiries land with the full spec, sizes and quantities.

    Manufacturing

From the tool to a qualified enquiry in your CRM

The tool does the qualifying, so sales starts the conversation already knowing what the buyer needs.

  1. 01
    Your buyer

    Uses the tool

    Prices a job, plans a route or configures a product.

    answers
  2. 02
    The tool

    Captures what matters

    The answers become the enquiry: budget, size, timing.

    creates
  3. 03
    Your CRM

    A scored lead

    Tagged with the tool that earned it, routed to a named person.

    then
  4. 04
    Follow-up

    The right next step

    Ready now gets a call; still looking joins a nurture journey.

Recent marketing work

View all case studies

What clients say about working with us

  • Extremely satisfied. The team are extremely responsive, flexible, fast, and precise in all areas. We started together with a small project, and have since expanded the SoW significantly after the service and talent we got. 10/10, would recommend.

    William HillCEO, Bascule Insurance Services LLC

  • Neptune is highly creative, diligent in research, and provides excellent suggestions. We have accomplished much and thoroughly enjoyed our real-time suggest-and-edit sessions. Neptunes' flexibility and adaptability have resulted in impressive productivity within tight time frames and with exceptional quality.

    Craig CameronHead of R&D

  • Neptune provided an excellent professional, knowledgeable service and offer exceptional value to any project. Thank you to Jordan and the Team.

    Darren WilliamsProduct Owner, Solotech

Questions about lead tools

  • One that answers a question your buyers already ask before they buy: what will it cost, how long will it take, what would it look like. We work it out with you in a workshop.

  • Yes. Every use creates or updates a record, tagged with the tool and scored on the answers.

    Lead generation and capture

  • We promote it alongside your marketing: paid, search, email and social.

    Paid search and social

  • Yes. Signing up for marketing is its own, unticked choice, recorded on the record.

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