Neptune Digital

PPC agency for paid search and social, with every pound traced to revenue

We plan, run and improve your campaigns on Google, LinkedIn and Meta. Every click lands on a page built to convert, every lead reaches your CRM with the campaign that brought it, and budget moves to the channels that bring in revenue.

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Trusted by clients from global brands to local charities

Where most ad budgets leak

The ads themselves are rarely the whole problem. It's what happens either side of the click.

  • Often today: Ads send people to the homepage and hope they find their way.

    When we run it: Each campaign has a landing page written for the people it targets.

  • Often today: The platform says 'conversions', but nobody knows which turned into work.

    When we run it: Every lead is traced into the CRM, so you see the deals as well as the clicks.

  • Often today: Leads from ads get the same slow reply as everything else.

    When we run it: Sales is told straight away, with what the lead clicked and read.

Systematic paid search and social

What each channel costs, and what it brings back

You see what each channel costs, the leads it brings, and how many of those turn into conversations. When LinkedIn is booking calls and Meta isn't, the budget moves.

  • Cost per lead, by channel

    So the comparison is fair and the decision is easy.

  • Leads that reach the CRM

    With the campaign and the ad that brought them.

  • Changes, explained every month

    What we moved, why, and what happened next.

Where we run campaigns

We pick channels by where your buyers are, not by habit.

  • Google search and display

    Show up when someone searches for exactly what you do, and stay in view while they decide.

  • LinkedIn

    Reach people by job title, industry and company size. Often the right place for business buyers.

  • Meta

    Facebook and Instagram for consumer audiences and for keeping your name in front of people who've visited.

Five stages from first view to signed work, each with its own number

What we do at each stage, and what we count, so you can see where the money goes and what it brings back.

  1. 01

    Seen

    What we do
    • Audiences chosen by role, sector or search
    • Ads written for each audience
    What we measureReach and cost
  2. 02

    Click through

    What we do
    • A landing page written for the ad
    • One clear next step
    What we measureCost per click
  3. 03

    Become a lead

    What we do
    • A short form or a booking
    • Sent to the CRM with its source
    What we measureCost per lead, by channel
  4. 04

    Start a conversation

    What we do
    • Sales told straight away
    • The lead's history attached
    What we measureLeads that reach sales
  5. 05

    Turn into work

    What we do
    • Deals traced back to the campaign
    • Budget moved to what's working
    What we measureRevenue against spend
About conversion optimisation

Small tests first, then budget behind what brings in leads

The measure and the tracking are agreed before any spend.

  • 01

    Agree the measure

    Leads, booked calls or sales, and what each is worth to you.

    Where it starts
  • 02

    Set up the tracking

    Conversion tracking, the landing page and the CRM link, before any spend.

    Before any spend
  • 03

    Launch and learn

    A few focused campaigns first, so the data comes in quickly.

    First weeks
  • 04

    Scale what works

    More budget behind the winners, the rest switched off or rewritten.

    Month by month

Performance marketing, the way we mean it

Performance marketing, as we run it, means every decision and every piece of work is aimed at a result you can measure: leads, conversations and the revenue they turn into.

Paid is where that shows most, because every click has a cost beside it. We put money behind the content that's already working, and run the email and the rest of your marketing the same way.

Content and copywriting
Marketing reporting and attribution

Recent marketing work

Including paid search run alongside a new brand and website for Stable Cover.

View all case studies

What clients say about working with us

  • Extremely satisfied. The team are extremely responsive, flexible, fast, and precise in all areas. We started together with a small project, and have since expanded the SoW significantly after the service and talent we got. 10/10, would recommend.

    William HillCEO, Bascule Insurance Services LLC

  • Neptune is highly creative, diligent in research, and provides excellent suggestions. We have accomplished much and thoroughly enjoyed our real-time suggest-and-edit sessions. Neptunes' flexibility and adaptability have resulted in impressive productivity within tight time frames and with exceptional quality.

    Craig CameronHead of R&D

  • Neptune provided an excellent professional, knowledgeable service and offer exceptional value to any project. Thank you to Jordan and the Team.

    Darren WilliamsProduct Owner, Solotech

Two good places to start

Questions about paid search and social

  • Google (search and display), LinkedIn and Meta (Facebook and Instagram). We choose by where your buyers are, and often start with one or two.

  • Clicks start within days. Judging a campaign on the leads and conversations it brings takes a few weeks of data, which is why we start small and scale what works.

  • Yes. A campaign without a page written for it usually wastes money, so the landing page is part of the work.

  • Yes. We'll look at what's running, what it's costing and what it's bringing in, then tell you what we'd keep, change or switch off.

  • Yours. The accounts, the tracking and the data stay with you if we stop working together.

  • Not as standard. We run Google, LinkedIn and Meta, where we can trace each lead into your CRM.

  • A named owner, quick approval on new ads, and someone who calls enquiries back the day they arrive.

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